What is a DMORP?
If you’ve been following the constant flow of news about Destination Marketing Organizations in the US being threatened, you know there is …
If you’ve been following the constant flow of news about Destination Marketing Organizations in the US being threatened, you know there is …
For destinations large and small, there is a “final frontier” ahead: building your stakeholders’ business. For stakeholders (hotels, attractions, venues, restaurants, shops), …
Read MoreWhat is your role in the destination? A perspective for stakeholders.
Ahhh… the haters. Amirite? So much of a DMO leader’s job is political and perception. But, when there is a prevailing issue …
Read MoreDMO Relevancy Argument: Five ways to shut.👏 it. 👏down.👏
Big thanks to Nicole Mahoney for hosting me to talk about Destination Marketing and taking calculated risks. It was a great conversation, …
Read MoreDestination on the Left Podcast Interview with our CEO, Jennifer Barbee
Feeling like you just can’t make a dent…the hill has turned to Everest…up the creek with no paddle. Just a few of …
Most all professionals in the Destination Marketing Organization world, both DMOs and vendors have had to defend the role of the DMO. …
Read MoreWTFlorida? Perspective on shutting down Visit Florida
Hey, where’s our crystal ball dude? Oh right, back to reality. Guess we have to rely on good ole’ fashioned experience, research, …
Dear friends, the shift has hit the fan. And, your proverbial ass is on the proverbial line. While you were attending board meetings, tending …
Ahhh… the Meeting Planner. Destinations, hotels and venue’s coveted golden goose customer. From corporate planners to social planners, the research shows that …
I’m so excited to share our rebranded assessment service with you! What you are doing right now is getting the job done, …
Read MoreFOMO digital marketing check. You don’t know what you’re missing.