the place for placemakers.
a four -
Destination Innovate is a Full-Service+ tourism marketing partner for non-profit tourism destination marketing organizations (DMOs, CVBs, TDCs, EDCs, Chambers, etc.) and for-profit hospitality companies.
Led by destination industry veteran duo (Jennifer Barbee + Kristen Cruz), Destination Innovate is an incubator, an accelerator, and an instigator for unparalleled client results.
But, yeah, don't call us an agency.
We are destination developers.
We are destination managers.
We are destination marketers.
WE ARE #TOURISMSTRONG.
ᐧ Strategy + Vision
ᐧ Comprehensive Market Planning
ᐧ Creative Campaign Development
ᐧ Website Development
ᐧ Social Media
ᐧ Earned Media
ᐧ Video + Photography
ᐧ Activations + Events
"The Harvard of internet and travel."
"Their combination of tourism experience coupled with cutting-edge digital trends makes them invaluable."
what they say.
"Working with Jenn and her team is like having an extension of our own staff. They treat our business like theirs."
"Brilliant marketer and communicator. Add to that, her business acumen, and what you have is an awesome associate who makes good things happen!"
that impact a DMO’s most crucial economic responsibilities: driving hotel occupancy up and booking consistent meetings and conventions. Kristen’s extensive understanding of today’s digital landscape and the dynamic partnerships with key travel industry partners (both leisure and meetings), allow her to lead our team of marketers to execute our marketing plans and campaigns seamlessly with the latest trends and insights always top of mind.