Hey there.


Innovation isn’t risky. It is control. It’s manifest destiny for those seeking to influence their future in the hospitality marketplace.

Don't call us UNICORNS.
We are battle-hardened destruptors forged in an advertising world of digital churn, fickle consumer sentiment, global view, and local impact. For two+ decades Barbee and Cruz have redefined what's new and next in destination marketing. First to the future, the duo ushers in fresh ideas to the industry with a team of seasoned experts bespoke for every single client.

Did you hear?


TikTok + Travel

is the Love Affair Over?

The Role of Tourism

Forging Connections

Risk vs Reward

Tools for the Future

Tech, Travel, and Twang is a podcast that features interviews with the most interesting and innovative people in the travel industry and beyond. The co-founders of the podcast, Jennifer Barbee and Kristen Cruz, are industry experts who have a deep understanding of the trends and challenges facing the travel industry today.

our services

what we do