We

We get it. 

You’ve had to say goodbye to lifelong colleagues. 

You’ve had to do more with less. 

You’ve not been able to take that cape off, superhero. 

We know your proverbial a** is on the proverbial line. 

Howa’ bout a little secret weapon?

Hello There.

To put it simply, Destination Innovate is a full service REDEFINED ad agency for the travel industry. That's right. Our sole purpose in this world full of destination marketing agencies with fancy buzzwords and billable hours is to not become one. Isn't that ironic?
Our agency is different. How? Our model isn't built on sales. It's built on service. We understand the old agency model is dead. Tourism doesn't need another agency. They need a PARTNER.
In a sea of marketing “factories”, we know that what makes us different is the only thing that matters in the future of destination marketing.
Welcome to our Glow Up!
SEE HOW

Inspo.

Articles, trends, and a little help from your friends.

Raving Fans

Hear what people
are saying.

If I could check all the boxes I would! I worked with them first in Bradenton and then in Panama City Beach. She has always produced results and a superior product.

Susan Estler

Former VP, Visit Panama City Beach

Their expert staff brings creativity,  innovation, and results to our online marketing efforts.  Strategically,  they give us an edge in the all-important digital arena.  They are an indispensable partner.

Jeremy Harvey

Former VP, Visit Loudoun

We have partnered with Jennifer Barbee of Destination Innovate to help us in developing a stronger relationship with our community.  We want to ensure our community is aware of the positive impacts tourism has on our lives in beautiful Flagler County.

Amy Lukasik

Palm Coast and the Flagler Beaches

Working with Jenn and the team at Destination Innovate is like having an extension of our own office staff. They treat our DMO like it’s their business, and are completely invested in making our tourism efforts successful. The team is super accessible and responsive, and readily offers up creative, out-of-the-box ideas.

Candi Breckenridge

Palm Coast and the Flagler Beaches

Destination Innovate has been instrumental in launching our new ShopAllenTX campaign in under 2 months! We could not have done this without the talent of their collective team, creativity and innovation with Shop Local efforts.  They are a crucial partner for Allen, TX!

Karen Cromwell

Visit Allen

I have had the good fortune of working with [them] on several major destination marketing initiatives. The combination of destination marketing expertise coupled with cutting edge immersion in digital marketing makes [them] invaluable. Consistently over delivers on results and is always looking for the next competitive advantage for clients. I'm confident in saying [she] doesn't study the trends, [she] creates them!

Melvin Tennant

Meet Minneapolis