The Place for Placemakers

We're Destination Innovate

A Full-Service+ tourism marketing partner for non-profit tourism destination marketing organizations (DMOs, CVBs, TDCs, EDCs, Chambers, etc.) and for-profit hospitality organizations.
Our agency is led by destination industry veteran duo (Jennifer Barbee + Kristen Cruz), who have been instrumental in planning and executing complex marketing projects and campaigns for more than 20 years. Knowing that our clients and industry partners have complex needs to launch projects successfully, we cultivate our team specifically for our client's projects. This means our flexibility and capabilities go well beyond your typical “full-service agency.”

We're very proud to be recognized by the industry as much more than just “advice-givers.” We are your supporters, an extension of your team. We pull up our sleeves with you to connect ideas with flawless execution to deliver marketing, media, creative services, and much more that ushers in emotional connections with your destination.

Raving Fans

Hear what people
are saying.


Custom, intentional destination strategy that focuses on placemaking efforts that impact your entire destination and orgs that support it.


Creative that unfolds imaginations, personal visualization, and speaks volumes, all without a single word.


Creative visuals and compelling advertising, backed by years of proven advertising strategy.


We get in front of social media trends utilizing years of focused destination marketing experience and psychology to deliver the right message, at the right time.


Our content strategists apply cross-industry expertise in designing engaging content with hyper-focused attention on current trends and topics.


You can tell a story, or you can make the viewer part of the story. DI zeros in on making every video viewer feel like your story is theirs.


We believe in a unique web presence, open-source CMS, and above all FLEXIBILITY!  Our team launched the first fully personalized destination website before personality quizzes were even a thing. We create adaptive, dynamic, and intimate web experiences for you.


Our Market Opportunities Exercise allows your org a fresh perspective backed by years of experience in destination market planning. We love a good challenge and are uniquely qualified to dig deep, and then even deeper to help you align your spend with what we have come to know works.


DI has a strategic approach to marketing destinations to planners across a number of industries. Our experience in meetings market planning includes new convention center awareness campaigns to social selling techniques for DMO sales teams.


Articles, trends, and a little help from your friends.