Radical Strategy is at the core of JB’s near 30 year success in advertising for Destination Marketing Organizations and the travel industry. A slave to the boutique and unique approach to clientele, Jennifer criticizes the “factorization” of agencies in modern day. Building to scale does not mean losing the unique maneuvers to each client. Barbee boasts several awards over her career and clients tap into her shockingly accurate advertising prognostications and unique strategy.
JB’s charge as CEO is to create a meaningful voice for the company through thought leadership, speaking and industry relationships. Her main goal is steer clients and industry voices to the future of marketing, attract top-tier talent and never stop innovating.