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REDEFINING THE AD AGENCY FOR THE TRAVEL INDUSTRY.

LET’S FACE IT

The “agency” model is broken. Traditional agencies have traded the big ideas for data they do not understand.  Digital agencies became so popular, so fast, they they have “factorized” and “homogenized”, trading ingenuity for rinse and repeat process.

We have an idea. Do it right, for every client, every time. Isn’t that crazy?!?

WHAT WE DO

DI focuses on major market shifts and taps into talent around the world to forward our clients’ thirst for innovation and help teams embrace strategies that form game-changing moves and fortify their market position.

Strategy. On. Point.

Strategy is set by the A team, the disruptors, the hype-men that cultivate your destination to the world. As opposed to an agency or in-house team, the DI incubator has one goal – rocket your brand and cause increase and advocacy for your travel business. You work with us, and we work with the best talent available to meet the strategy. Never saddled with an over-worked team, this different agency approach allows the client and the agency the freedom of choice.

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All is fair in love and advertising.

Those who understand the over-saturated attention in travel advertising understand that the innovators will be the lasting winners in the most competitive marketplace since the industrial revolution. Innovators will claim their territory by going where the competition won’t. Let’s find your competition and eat their lunch.

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ENGINEERED TO WIN.

Our impact case studies range from +45% to +25,000% ROI.  We are surgical and cunning in what we do for our clients.  You’ve heard of marketing unicorns.  We rather fancy ourselves marketing lions.  Because Unicorns don’t exist, and we all know what lions can do.  It’s familiar.  It’s winning.  And, we will do it for you.

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Strategy
Destination Development
NextGen Advertising
Events + Community Relationships

Meet the leaders.

LED BY WOMEN WHO RUN THINGS.
JENNIFER BARBEE

Radical Strategy is at the core of JB’s near 30 year success in advertising for Destination Marketing Organizations and the travel industry. A slave to the boutique and unique approach to clientele, Jennifer criticizes the “factorization” of agencies in modern day. Building to scale does not mean losing the unique maneuvers to each client. Barbee boasts several awards over her career and clients tap into her shockingly accurate advertising prognostications and unique strategy.

JB’s charge as CEO is to create a meaningful voice for the company through thought leadership, speaking and industry relationships.  Her main goal is steer clients and industry voices to the future of marketing, attract top-tier talent and never stop innovating.

JENNIFER BARBEE

CEO
KRISTEN CRUZ

Kristen began her career at the forefront of digital marketing nearly 18 years ago when the era of digital platforms and methods were just beginning to take shape. In that time Kristen has been an integral part of several successful marketing programs both with client and agency-side brands for several industries and disciplines including award-winning work with premier travel destinations, automotive retail giants and hospitality brands.

As President of Destination Innovate, Kristen focuses her attention on smart agency growth, expanding our digital prowess and leading our team’s client initiatives while driving strategic growth for the agency.

KRISTEN CRUZ

PRESIDENT

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“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”

– William Pollard

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