The Place for Placemakers

We're Destination Innovate

A Full-Service+ tourism marketing partner for non-profit tourism destination marketing organizations (DMOs, CVBs, TDCs, EDCs, Chambers, etc.) and for-profit hospitality organizations.

What is Full-Service+ ?

Our agency is led by destination industry veteran duo (Jennifer Barbee + Kristen Cruz), who have been instrumental in planning and executing complex marketing projects and campaigns for more than 20 years. Knowing that our clients and industry partners have complex needs to launch projects successfully, we cultivate our team specifically for our client's projects. This means our flexibility and capabilities go well beyond your typical “full-service agency.”

We're very proud to be recognized by the industry as much more than just “advice-givers.” We are your supporters, an extension of your team. We pull up our sleeves with you to connect ideas with flawless execution to deliver marketing, media, creative services, and much more that ushers in emotional connections with your destination.

We are #tourismstrong.

Raving Fans

Hear what people
are saying.

If I could check all the boxes I would! I worked with them first in Bradenton and then in Panama City Beach. She has always produced results and a superior product.

Susan Estler

Former VP, Visit Panama City Beach

Their expert staff brings creativity, innovation, and results to our online marketing efforts. Strategically, they give us an edge in the all-important digital arena. They are an indispensable partner.

Jeremy Harvey

Former VP, Visit Loudoun

We have partnered with Jennifer Barbee of Destination Innovate to help us in developing a stronger relationship with our community. We want to ensure our community is aware of the positive impacts tourism has on our lives in beautiful Flagler County.

Amy Lukasik

Palm Coast and the Flagler Beaches

Working with Jenn and the team at Destination Innovate is like having an extension of our own office staff. They treat our DMO like it’s their business, and are completely invested in making our tourism efforts successful. The team is super accessible and responsive, and readily offers up creative, out-of-the-box ideas.

Candi Breckenridge

Palm Coast and the Flagler Beaches

Destination Innovate has been instrumental in launching our new ShopAllenTX campaign in under 2 months! We could not have done this without the talent of their collective team, creativity and innovation with Shop Local efforts. They are a crucial partner for Allen, TX!

Karen Cromwell

Visit Allen

I have had the good fortune of working with [them] on several major destination marketing initiatives. The combination of destination marketing expertise coupled with cutting edge immersion in digital marketing makes [them] invaluable. Consistently over delivers on results and is always looking for the next competitive advantage for clients. I'm confident in saying [she] doesn't study the trends, [she] creates them!

Melvin Tennant

Meet Minneapolis

What do we do? Whatever it takes. +

STRATEGY

Custom, intentional destination strategy that focuses on placemaking efforts that impact your entire destination and orgs that support it.

CREATIVE

Creative that unfolds imaginations, personal visualization, and speaks volumes, all without a single word.

MEDIA

Creative visuals and compelling advertising, backed by years of proven advertising strategy.

SOCIAL

We get in front of social media trends utilizing years of focused destination marketing experience and psychology to deliver the right message, at the right time.

CONTENT

Our content strategists apply cross-industry expertise in designing engaging content with hyper-focused attention on current trends and topics.

VIDEO

You can tell a story, or you can make the viewer part of the story. DI zeros in on making every video viewer feel like your story is theirs.

WEBSITE

We believe in a unique web presence, open-source CMS, and above all FLEXIBILITY! Our team launched the first fully personalized destination website before personality quizzes were even a thing. We create adaptive, dynamic, and intimate web experiences for you.

M.O.E.

Our Market Opportunities Exercise allows your org a fresh perspective backed by years of experience in destination market planning. We love a good challenge and are uniquely qualified to dig deep, and then even deeper to help you align your spend with what we have come to know works.

Meetings/Groups

DI has a strategic approach to marketing destinations to planners across a number of industries. Our experience in meetings market planning includes new convention center awareness campaigns to social selling techniques for DMO sales teams.

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