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About Us

Meet your new best friend.

OUR STORY

When we decided to bring the best we knew in destination marketing together to form this agency, we knew one thing. We had to stand out in a sea of other traditional ad agencies who did things the way big brands were accustomed to. But tired of.

It’s been long known that the ad agency has struggled in its campaign to “keep up”, bouncing from buzzword to billable hour, the AOR is a B-O-R-E. Why keep doing the same thing and expecting a Don Draper come back? The world is connected, self-serving, and a slave to hiring cheap, young talent who knows “how” but not “why”. Our Approach is different. Destination Innovate is a consultancy and accelerator for brands to compete in the insane world of digital growth. We offer outcome-focused services, as our clients yield more tangible results. Our unique style positions us as the truth-tellers, the no-bullsh*tters, the change-makers.

At Destination Innovate, we come to work every day because we want to solve the biggest problem in destination marketing..

DMO’s asses are on the line. 

Advertisers and brands are in constant conflict over click or content, they don’t *really* know their target audience or even what to spend and where. They buy what is sold to them. Heartless machines make them promises that can’t be kept.

Destination Innovate is more than just an “advice giver”. We are your supporters on your destination crusade. We formulate strategies to attack the problems you face right now and craft strategy for calculated risks and opportunities ahead. Connecting ideas with flawless execution, we deliver services that usher in emotional connections with your brand, and thus, increasing your business demand.

“Innovation is the ability to see change as an opportunity – not a threat”.

~ Steve Jobs

The Best. They care about my destination AND the community. They are an indispensable partner to our CVB!

CEO

When I got an assessment from Kristen and Jennifer, I could not believe how deep they dove to give us a real view of the co-op programs we were buying into. I reallocated budget on their recommendations and was able to report to my board a measurable difference in new markets.

Executive Director

We hired DI to strengthen our relationship with partners and the community. The unique events and community marketing strategy has made our job so much easier. Now, our partners are engaged and accelerate our tourism marketing efforts.

VP, Industry Relations
400 DESTINATIONS WE'VE WORKED WITH
12000 CAMPAIGNS LAUNCHED
79 EXPERT SPEAKING EVENTS
120 AVERAGE EVENT ATTENDEES
#WINNING

Run by two of the most decorated females in destination advertising, our careers have allowed us to earn over 100 awards, 27 industry firsts, 2 patents and sole source programs that fortify DMOs of all sizes.

WE PARTNER, HARD.

Hired by clients over and over, it's not our award-winning past, our insane work ethic, our big ideas. It's that we partner as if your destination is our business. In our eyes, it is.

INNOVATION

We know that great strategy is difficult to copy. Great strategy requires innovation with a distinct purpose and coordinates policies and action.

THE FIVE PILLARS OF DESTINATION STRATEGY

Through diagnosis and a guiding policy, we find new sources of strengths and weaknesses and develop coherent action with: PURPOSE | CONSISTENCY | EMOTION | FLEXIBILITY | LOYALTY

ECO-FRIENDLY TEAMS

With DI, there are no inflated overhead or team costs passed to you. We source talent in line with the client needs. A big office is so 1999. Your virtual team made up of visual creators, programmers, media buyers, social influencers and writers are hand picked, per client.

MADE WITH LOVE

We have a magnificent obsession with what we do. Love is our magic ingredient. We only source talent that share our passion and love for destination marketing organizations.

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