Coolcationing Ices Out Summer Heat

With 2023 being the hottest year on record it’s no big surprise that people might be reconsidering travel to popular sunny destinations during peak season. While some people are headed north to cooler climes, others may just hold off for cooler weather in the fall and during The Holidays.

Campaign Tip: Lean into the outdoor activities during the cool, crisp weather of fall and the cozy indoor holiday vibes that are unique to your destination.

Shoulder Season: The Money Saver Everyone is After

We all know that the cost of travel is weighing heavily on many people as they plan their trips for the rest of the year. With that in mind, 70% of travelers surveyed are reportedly avoiding peak season trips. If your destination is not one that normally gets much winter action, it may be best to expect more visitors than usual. 

Campaign Tip: Write a listicle of the 5 best kept secrets about winter in your destination. Share it every once in a while, starting around the time your biggest visitor market gets back to school. 

Prioritizing Getting Together Over Big Adventure 

Visiting family and friends is the top reason for travel this year and there’s no time like The Holidays to do just that. It’s time to bring out the warm and fuzzy side of your destination. Focus on family friendly attractions, where to get the best hot cocoa and that one holiday event that brings people to town.

Campaign Tip: Gather all the best holiday content from past years and start subtly featuring it on your website now. Also, add your holiday events to the calendar as soon as possible.