Parler Peril; The impact of a potential mass exit from Facebook to Destination Marketing Organizations

No doubt, you all know how election years impact tourism and meeting marketing. This year – as if 2020 hasn’t brought us enough opportunity for hyper-responsive pivots – brings a “Who moved my cheese?” alarm in social media marketing.

Just as Destination Marketing Organizations are fully realizing the benefit of Facebook marketing and low cost of advertising, a mass exit of Facebook to Parler is expected on Friday, November the 13th. Politics aside, over 2 million new Parler accounts were created this week, as Parler does not fact-check any user posts. The trend ofnew, competing social media platforms to lure disgruntled users from the mainstream social giant has been a trend rising in the last few years. But, now destinations have to ask themselves (and quickly, too):

What in the hell is happening and how does my destination change strategy?

The GOOD news is Facebook is still a very, very viable marketing tool. No need to jump ship. The OTHER good news is there is a little social platform called Pinterest, that is your destination’s secret weapon and with ad rates as low as $0.10 CPC, it’s darn near impossible not to create a specific strategy. Pinterest remains the dreaming and planning platform – the HAPPY PLACE – void of conflict for the most part.

Wonder if your Pinterest Game is on point? Check out the replay of our webinar where we drive into strategies and tactics that yielded our client +124,200% increase in social traffic YoY during COVID.

This FREE webinar was recorded on Sept 30, 2020. Are we psychic? Bet. Are we proud of what happens when you really give a sh** about your clients? HELL YES!! Do more with less, and stress-free. Give us a shout for a little complimentary consultation and advice sesh. We will bring the virtual cookies.