Destination Innovate Blog

FOMO digital marketing check. You don’t know what you’re missing.

I’m so excited to share our rebranded assessment service with you!

What you are doing right now is getting the job done, I’m sure of it.  But, as a fellow marketer, I know that there’s that constant little nagging that something is missing.  Are they having fun without me?  Did I leave the iron on?  Our personal worried brain translates to our business.  Would I realize ROI if I spent more on Facebook?  Is my tech marketing platform optimized to increase sales?

Let us soothe your worried mind.

We’ve been conducting digital and advertising assessments since 2004.  But that word and others like audit just sound so threatening and negative.

We don’t come into your house bashing around, criticizing you and your vendors.

So, a better positioning is that we do a FOMO check for you.  Concentrating on matching your goals with untapped opportunities.  We won’t tell you that your website looks fat in those pants, because we have love for every program at every level.  All web programs are beautiful.

But, just in case you want to check in and find out what improvements *could* make a difference, look no further than your best allies for enhancement.  Like a FaceTune for your marketing, here’s just some of the things we do to “see how you’d look if..”:

  • Discovery Meet-up
    • IRL or via phone, our CEO and President (yes, you deserve the best!) have a heart-to-heart with you and your team to ascertain what’s killing it in marketing and areas of concern.  Guided through our questions developed from so. many. years. experience., the initial call gives your business more value instantaneously, before we even begin!
  • AI Tools
    • Cultivated AI tools bring about an incredible amount of data to get a pulse on:
      • Website conversion performance
      • Traffic evaluation and comparisons
      • Ranking, Market share, Competitors
      • Digital Ad Performance
      • Facebook and Social Ad Performance
        • Competitors ads and comparisons
      • PPC and competitor data on keywords, display and bidding
  • Human Re-eval
    • Data tells what, not why.
      • This is where launching thousands of websites, spending decades in data analysis and hundreds of millions in ad spend allows us to intuitively put the right “color” on why something is or isn’t happening in digital marketing for you.
  • Possible Outcomes
    • Once we have a clear picture of personas and performance compared to goals, we build data-backed predictive models with enhanced strategy.
  • Your Roadmap to Rad
    • A complete book (so cool you’ll want to put it on your coffee table) is developed with all of the above in a way that will inspire you and the team to love your next move.
      • Data tables and raw digital material are also delivered for convenience.


We offer this service as a one-time or subscription based service (bi-annual, annual, monthly strategy reports) with an added discount for subscriptions.


Why DI:  

A digital assessment from Jennifer Barbee, Kristen Cruz and DI blends 20+ years’ experience in digital marketing for multiple industries and tools that yield empirical data.  A discovery call allows us to weigh the most important KPIs, challenges and wishes.  We diagram the “needs” to the reality and hand craft understandable strategies to close any gaps.  Where the client is outperforming their goals, they get a purview into future maneuvers and probability outcomes.

Shoot us an email with the suject line: FOMOPROMO for an extra 10% off.

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