Destination Innovate Blog

Your April 2019 Adver-Scope

It’s like a horoscope, but for advertising and marketing professionals. What advice from the stars does this month bring?

April ushers in big surprises. Now that Mercury Retrograde is in our rear-view window *whew!*, the path is open for great new things.

Aries (March 21 – April 19)

Get ready for new things! With April 8 the Lunar Eclipse in your 8th House and your ruler favoring Pluto, a positive change is coming. This is the best time to attack that big new idea in your marketing. Fortune favors the bold, and now through October, your big advertising ideas are sure. to. win.

Suggested maneuvers:  Market around the sales flywheel, dump the funnel.

Taurus (April 20 – May 20)

Time for you to think out of the box! (which is such an in-the-box term to describe it, we know :-P) The Lunar Eclipse on April 24th is asking you to take your marketing to a new level. Launch that web reality series. Partner up with someone you would consider competition.

Suggested maneuvers:  Take risks with advertising tone and launch something that scares you.

Gemini (May 21 – June 20)

The April 8th 2019 Solar Eclipse suggests you need to focus on community. If you are a consumer brand, then how can you further help your customers with added value through advertising? If you are a hospitality company, then how do you better collaborate with your destination? Saturn wants you to think about who you are committed to and what’s really important to you in your marketing.

Suggested maneuvers:  Develop collaborative campaigns, partner with unexpected brands.

Cancer (June 21 – July 22)

Influential people are in. love. with. you rn. You are definitely in the public eye.  Take this opportunity to throw out that big campaign concept to the powers that be.  Will there be hard work, yes! Will it pay off, hell-to-the-yes!  Love is your theme.  Get touchy-feely, literally, in your advertising this month.

Suggested maneuvers:  Launch a “feel” campaign with haptic experiences.  Make it memorable.

Leo (July 23 – August 22)

You’ve been cleaning up old Karma, and the solar eclipse on April 8 points to challenges.  But you, dear lion, never shy away from a challenge.  Consider cleaning up your advertising strategy, stop tactics that spread you too thin and double down on the winners.  During a challenging month, let empirical data be your guide.  Facts over feelings for this month.

Suggested maneuvers:  Get a full audit on your advertising.  Start long-range plans.

Virgo (August 23 – September 22)

It seems you are thinking all about the new and next.  This could be a business, job or marketing platform.  Careful not to spread too thin, and it’s sure to be successful.  Virgo is steady and true, but your inner renegade is showing. 😉

Suggested maneuvers:  VR and AI campaigns.

Libra (September 23 – October 23)

The April 8 solar eclipse puts a strong emphasis on building a customer base.  Consider finding new tribes to market to and build trust.  This month is all about relationships for your marketing focus.  It’s also a good time to show your current customers extra love.

Suggested maneuvers:  Focus on building advertising targeted to GenX and Boomers.  Millennial targeting is saturated, and this gives you the opportunity for your brand to gain some street cred.

Scorpio (October 24 – November 22)

You are restless, but what’s new?  Your habits need a closer look to get the best out of your advertising efforts.  Creativity is at an all time high for you this month.  And, that is the name of the game.  Get inspired in unique ways.  Browse classic advertising for kitch inspiration.  Go to a museum and let the art spark new ideas.

Suggested maneuvers:  Challenge your creativity and seek different ways to deliver your message.  Consider vintage maneuvers.

Sagittarius (November 23 – December 21)

This month asks you to share your knowledge.  For your brand customers, consider what type of content can be developed that helps them.  In April, for you.  It’s all about giving without expectation.  Keep a close eye on your ad spend now through July.  It might be getting less impact than you think.

Suggested maneuvers:  Publish content for the good of your audience.  Tighten up your ad spend.

Capricorn (December 22 – January 21)

Venus attention in Pluto for you means advertising success only comes from your passion projects.  If it’s boring or meh or challenging to you, delegate it.  Marry your personal passion with your brand marketing this month.  Expect to hear from someone in the past on the 12th.

Suggested maneuvers:  Put more of you into your marketing.

Aquarius (January 22 – February 18)

The April 8 solar eclipse is going to make you busier than a long-tailed cat in a room full of rocking chairs.  Expect calls from vendors to reach peak annoyance level.  But, consider looking at your marketing systems that can save you a little time.  If you have not perfected your inbound communication flow, now it a good time to get re-organized.

Suggested maneuvers:  Invest in solid ad systems to save time and maximize advertising.

Pices (February 19 – March 20)

This is a pretty lucky month for you.  It looks like you may have improved budget for your advertising campaigns.  Think about where you might invest new ad dollars.  Calculated risks in advertising this month are sure to pay off in July.

Suggested maneuvers:  Launch riskier campaigns in popular platforms.

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